best way to promote on instagram

Instagram Advertising Methods

best way to promote on instagram and where they are displayed, you can take the next step to create your own campaign.

The next step is to realize what type of campaign you can run based on your business goals. There are various campaigns through which you can introduce your brand to users. First of all, it’s better to get acquainted with Instagram advertising methods.

best way to promote on instagram

To be able to use the most common advertising method on Instagram, you need to have a business profile. Using sponsored ads requires having a Facebook page to create a business profile.

best way to promote on instagram

This type of ads are usually not displayed on regular pages of this social media. Instagram sponsored ads are shown to as many users as possible.

These posts are clearly labeled with the term “Sponsored”. Whether an ad is shown or not is determined based on the price and the user’s connections.

Instagram is a large network, and in light of this, it has provided its users with a wide variety of different advertising methods. The different advertising options on Instagram are as follows:

  1. Image ads
  2. Story ads
  3. Video ads
  4. Carousel ads
  5. Collection ads
  6. Explore ads
  7. Shopping ads
  8. Reels ads

This high variety means that Instagram recommends the most suitable advertising option for any business goal you have in mind. Currently, you have the ability to set 6 goals for your advertising campaigns and design creative CTAs to attract your users accordingly. In the following, we will examine the different types of advertising methods on Instagram.

  • Image Ads

In this type of advertising, users can use a single image to promote their brand.

Simplicity is one of the prominent features of this type of advertising. If you have high-quality visual content that you can summarize in one image, and at the same time effectively convey your brand message to your target audience, Instagram image ads are one of the best advertising options for you.

Additionally, in Instagram image ads, you have the option to use text along with your advertisement image. However, Instagram’s recommendation is to use less text to maximize the effectiveness of your ads.

  • Video Ads
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Video ads are one of the best options to introduce your products or services to users. You can use these ads to explain how to use your products or services, highlight their prominent features, or even tell the story of your brand to users.

Ads that are shown to users in the Instagram home section can be up to 60 minutes long, but keep in mind that the shorter you can showcase your brand’s creativity and innovation in video ads, the more impactful your ads will be.

  • Instagram Story Ads

As the name suggests, Story ads refer to full-screen images or videos that are displayed among users’ stories.

One of the interesting points about Instagram Story ads is the high level of user engagement with them. Instagram Stories is one of the appealing sections of the Instagram app that has a high level of appeal for users. With over 500 million users visiting Stories on Instagram daily, it reflects users’ high interest in this section of the network, ultimately making Instagram Story ads one of the best advertising options on our list.

Keep in mind that the Story ads that can effectively capture users’ attention are those designed exactly like organic Stories. In Story ads, users can also use various design options such as text or GIFs that are used in regular Story design, thus displaying more organic ads to users.

  • Carousel Ads

This type of ad consists of a series of images and videos that users can swipe through to view the entire advertising content. Instagram carousel ads appear both in the home feed and among users’ stories, and they can use the CTA button or link included in the ad to visit your website. The use cases for carousel ads have been defined in many situations, some of the most important of which are as follows:

  • Introducing a series of products or services.
  • Telling a multi-part story that requires more than one slide.
  • When you want to use up to 10 images and videos in your ads.
  • Collection Ads
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Instagram Collection ads are an advertising method that can be considered a combination of carousel and shopping ads.

Since this type of ad provides users with the ability to make direct purchases, this method can be considered one of the most suitable advertising options for online stores. When users click on these ads, they are taken to an environment where they can get more information about your products and complete their purchase.

  • Explore Ads

The Explore section of Instagram is where users are presented with new content based on their activity history on the platform. Explore ads are shown to users in this section.

Keep in mind that this type of ad is not displayed as the first image or video in the Explore tab; rather, it appears after scrolling and viewing a few posts. Since the content of posts in the Explore tab is constantly changing, Explore ads on this network are shown to users alongside popular and trending posts, increasing the likelihood of getting more views.

  • Reels Ads

The successful launch of Reels for Instagram allowed this platform to introduce a new type of Instagram advertising method called Reels ads to its users.

This type of ad is displayed vertically and full-screen among various Reels, with a maximum length of 60 seconds. Try to use high-quality music and sounds when designing this type of ad to increase its effectiveness. Keep in mind that in Reels ads, the Sponsored tag is displayed to users below your brand name.

  • Shopping Ads

The increase in users’ purchases from various brands within Instagram has led Meta to pay special attention to the development of this section, especially in the last year or two. With Instagram’s new Shopping feature, users can now make purchases without leaving the site.

Different brands can use Shopping ads to directly redirect their users to the product details page within the Instagram app itself. Users can then view the price and your product, and complete their purchase through your website.

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